Post by Donnieclark on Nov 13, 2017 9:19:38 GMT -5
mazon is expanding its Influencer Program beyond YouTube to also include Twitter and Instagram, the company announced on Thursday. First launched into beta earlier this spring, the program initially targeted YouTube stars by offering them a way to make money from the products they promoted in their videos through an affiliate-like relationship with Amazon.
Many of today’s influencers regularly tout products in their online postings, whether that’s YouTube videos, Instagram, Facebook, or elsewhere.
The larger idea behind Amazon’s program – as well as its other efforts like the shoppable Instagram clone Spark – is that social media drives sales. Amazon needed to get in on that action, too.
So far, that’s included giving YouTube influencers an easy-to-remember, vanity URL for their own customizable Amazon storefront where their fans could shop their product recommendations. The storefront isn’t all that unique – there’s a logo at the top, followed by a list of products. But it is easy to get to, thanks to the URL format of amazon.com/shop/username.
The Influencer Program itself is an extension of Amazon’s Associates program, so it hasn’t necessarily providing influencers with a higher commission rate – it has just made it simpler to create and promote custom storefronts.
Amazon had already intended to expand the program across other social media services, we reported in August. Now that’s happened.
The program has opened up to Twitter and Instagram influencers, the company announced at the Web Summit conference.